Build Self-Awareness: Being Versus Doing


Build Self-Awareness for Entrepreneurs: Being Versus Doing

Many focus on doing.

Few focus on being.

Entrepreneurship requires much doing.

Doing the leadership duties. Leading the team, managing conflict, communicating vision, working through challenges, inspiring others, defining culture and values.

Doing the numbers. Invoicing, payroll, forecasting, allocating funds, tracking expenses, taxes, finding the opportunity. 

Doing the marketing. Running ads, managing PR, updating the website, managing social, building the brand. 

The entrepreneurial journey requires an evolution of doing.

The self-aware entrepreneur does this while focusing on who they are being. 

Employees, vendors, customers, friends, and family, hear stories of what the entrepreneur does. 

And they feel who the entrepreneur is being.

Being is about staying true to who you are and what you are and where you are. 

Being is about playing big. Some call it courage. 

Being is about understanding the values you are grounded in.

Being is about saying what you mean and meaning what you say. 

Being is about how you show up. 

The self-aware entrepreneur is connected and present and constantly refining parts of their being. 

The self-aware entrepreneur does this because they understand the relationship between who they are being and what they do. 

They understand how being affects doing.

We use words like "anxiousness" and "stress" and "depression" – different struggles of being, that can affect what we do. 

Whereas self-aware entrepreneurs can be calm, and steady, and grounded. 

Because they have the awareness and understanding of how to create their being.

We use words like "self-doubt" and "insecurities" and "blind spots" – different struggles of being, that can affect what you do. 

We use words like self-awareness, self-knowledge, self-management as our attempt to communicate our influence over being. 

Because when we know, and understand our power in being, we increase our personal freedom and thus our capacity for impact.

To better understand your power over being, I invite you to get curious.

Who are you, when you are at your best? 

How do you show up? 

What do you feel? 

How do you communicate? 

How do you breathe? 

When you are at your best what is possible for you?

Take your answers, and then ask yourself, how do you get taken out of this way of being? 

In your answer, you will find the triggers that disempower your being. 

When you are self-aware, you empower your being.


By Matthew Gallizzi. Consultant. Thinking Partner. Strategic Advisor. He believes our language creates our world. He equips business leaders as they live into their future vision.

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